Engage audiences at scale

Challenge

How do you reach tens, hundreds, thousands or even tens of thousands of individuals with information in a fast, scalable and cost-efficient way and track the effectiveness of the communication?

Solution

Use the Money Alive Workflow feature to design and deploy a fully online, interactive video campaign to educate or inform your audience on a topic, check their understanding and drive them to one of your pre-set outcomes/next steps.

Why use a video platform at all?

Video learning has wide-appeal - 98% of our viewers surveyed said they “valued” being given video information and 84% of our viewers who watched one video went on to view many more videos.
Improved engagement - Introducing video in your digital communications can boost engagement rates by up to 65%.
Analytics and automation - Tracking engagement end-to-end is a powerful tool for understanding your audience and making faster business decisions benefiting your audience and firm.

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How it works

First, pick your subject matter for the viewers to be educated/updated on. This could be a topic from the existing Money Alive video library or we can work with you to develop your own messaging and turn this into an interactive video experience.

Then pick how your audience will be invited to the workflow. We have multiple options for this that can complement your existing processes:

Email campaign - We’ll supply a branded webform for you to distribute to your audience allowing them to join your campaign.
Integration, connect your newly launched video workflow with your exciting website/application or CRM to give your viewers immediate access.
Physical mailing - Don’t have your viewers email address? No problem. Generate a short link with their unique viewer ID (optional) and send this to them via the post or hand out for them to be forwarded to the correct registration page to join the campaign. A tried and tested way to turbo charge audience engagement.

Finally, set your Next Step options - These are the clickable options at the end of the video experience you use to drive your viewers to take action. Example usage:

Booking a meeting or a call back
Progressing to the next part of the journey
Requesting more information
Simply marking they understood the information
...or opting out of the process

At all stages of the workflow being live, you can see the progression of viewers through the stages on the workflow review which is available online and as a downloadable PDF or CSV, we even provide a sharable reporting dashboard to send on to third-parties.

Who’s it for?

The Money Alive award winning platform is unique and has technical capabilities out of the box as well as a library of educational video experiences to use straight away. Most of our customers come from a financial services advisory or compliance background, but the platform is ideal for anyone involved in member/employee engagement or works in a professional comms role.

Role	Purpose	Topic	Audience	Outcome
Trustee	Reduce scheme and member risk from scams	Money Alive's Protect yourself from Scams box set	Pension Scheme Member	Clicks to ScamSmart and downloads summary document
Employer	Communication of a new company-wide financial initiative	Bespoke branded videos	All relevant Employees	Viewer clicks to sign up for the new initiative
Corporate adviser	Run a bulk member DB transfer or PIE exercise	Money Alive's Final Salary Transfer box set or PIE box set	Members	Opts in or out of the change
Employee Benefit Consultant	Added value to a corporate clients employee	Any from the video library	Corporate clients employees	EBC wins / retain corporate clients

Case study

A Pension scheme DB transfer exercise (Client under NDA).

We partnered with a large consultancy firm to develop a strategy to reach their customers scheme members with a fast and cost effective video engagement campaign.

The members were invited via a posted welcome pack with a personal code that gave them access to the video experience before driving them on to the predefined next steps.

1600 members were contacted by post with our tracking codes.
608 registered to watch the Final Salary box set via a client branded campaign form - conversion rate of 38%.
524 completed the video experience (44 helped by the automatic reminder feature) - an 86% completion rate.
506 clicked the abridged advice option at the end of the box set (96.6% of those who completed).
The exercise was completed in 3 weeks.
50+ questions were lodged by members and automatically shared with their adviser to address at the advice stage.

Why use Money Alive?